When big brands jumped to exploit the demand for gluten free products, they sourced the cheapest gluten free ingredient they could buy trainloads of. Cue the rice flour! Jules, on the other hand, developed her 5-flour blend just for herself, to work in ALL of her recipes. It was painstaking, and compared to rice flour, expensive.
But grocers are all about selling lots of products. gfJules sitting next to these big brands would be twice the price, and most consumers would pick the cheap one (ever buy on price?). So gfJules would look unpopular, gauged on pure velocity. Oh, and gfJules lacks the deep pockets big brands have to discount and run promotions and such. Strike Two on the retailer score card.
So, Jules sells her premium, truly-all-purpose gluten free flour right here. And ships it right to your door. We hope you'll agree that's convenient enough for life-changing flour and mixes.
In it for all the right reasons – your health, safety & happiness.
VOTED #1
Voted BEST by your fellow GF consumers – 6 TIMES!
GUARANTEED
Love this flour more than any other, or your money back.
2,000,000+ LBS
Sold since 2009. Jules is here for you!
Meet Jules
gfJules was founded by celiac Jules Shepard, who developed all the award-winning gluten-free products for her own family, so you know they'll be good enough for yours!
No compromises here, on safety or quality!
Independently certified Gluten-Free, Kosher & Top 9 Allergen-Free!